Founders's Story

Hope II is where Style, Safety, and Movement Converge.
From a young age, I have been passionate about designing clothing and creating pieces that express individuality and allow me to stand out from the crowd. This creative drive has stayed with me and has evolved into a brand rooted in purpose.
Sport has always been the other constant. I have been a keen sportsman for as long as I can remember, always eager to try new disciplines. But football has been my first and enduring love, whether playing or watching. The idea of staying fit and active is second nature to me. Health and movement are an extension of how I live.

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Why Reflective Apparel
My obsession with reflective materials began during my daily commutes. Navigating busy traffic on my motorised scooter, I quickly realised that visibility was not optional, it was essential. That experience planted a seed,

What if clothing could be both functional and stylish?

Something you would wear every day, yet designed to keep you safe while moving around.

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Our Mission

To design stylish, functional apparel and deliver gear that supports the lifestyle of active-minded individuals to enhance safety, style and movement in their everyday journey.

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The Meaning Behind "Hope II"
The name “Hope” is my family name and the heartbeat of this brand. I use its meaning as a fuel for this business. The expectation and desire to make what matters happen.  The “II” is a subtle nod to connection. It represents me and you, founder and customer, creator and explorer, moving forward together. It is a reminder that Hope II is not just about clothing; it’s about a shared purpose, visibility, movement and connection. From this foundation, our 3 brand pillars are built Style, Safety, and Movement.

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Our Vision
My vision is to become the global standard for reflective apparel, where safety meets style, and every urban explorer feels seen, protected, and inspired to move.